My work is rooted in an anthropological perspective. I see beauty in the mundane moments. Whether I'm filming a wedding or creating content for a brand, I approach the work with the same question: what will this mean when we look back on it?
This philosophy, which I call archaeography, shapes everything I create. For weddings, it means capturing your day with the warmth and authenticity of vintage Hi-8 cameras and documenting moments discretely as they actually were, as genuine artifacts rather than polished content. For brands, it means creating marketing that tells real stories instead of manufactured narratives and following trends.
I spent years studying aerial arts, philosophy, journalism, and traveling the world. Those experiences taught me about observation and what makes something worth remembering. I approach the mundane moments of life with the reverence and respect they deserve. These small moments are what make up our lives.
I think we need less content and more substance. That's why you won't catch me over-posing couples and turning your wedding day into a production. It's also why you'll see me seeking out the real brand stories with attention to detail, not just aesthetic emptiness.
Now based in Chicago's Lincoln Park, I split my work between wedding videography for couples who want something different from the typical wedding film, and strategic marketing for creative businesses and luxury brands who value substance over social media trends.