Brand Identity
From lattes to lawsuits: Adapting visual identity across industries
Challenge: Create distinct brand identities for three vastly different industries—local coffee culture, nostalgic tech innovation, and professional legal services—each requiring unique personality while maintaining design excellence.
Solution: Developed comprehensive brand systems including logos, color palettes, typography, and brand guidelines that authentically reflect each industry's values and target audience expectations.
Helping a beloved local roastery transition to brick-and-mortar with warm, artisanal identity that honors their craft heritage. Complete brand system including logo design, typography selection, and packaging applications.
Bold identity for college graduates selling nostalgic gadgets for contemporary modern tech enthusiasts. Business card mockup doubling as a monochrome color palette, demonstrating brand versatility across multiple applications.
Professional, trustworthy identity for legal services that conveys reliability and expertise. Guidelines and templates for future print and digital layouts, ensuring brand consistency across all touchpoints.
Social Media Strategy
Building a gritty sales empire through remote social strategy
Challenge: Help a North Carolina door-to-door sales team create an online presence to share financial growth tips and build a competitive community culture. Working remotely from Indiana, develop a comprehensive social strategy that embodies their "virtuous, hardcore, but gritty" sales mentality.
Solution: Started with intensive branding sessions, then created monthly social calendars, brainstormed video content with the owner, and developed a visual identity featuring Michelangelo's David as a recurring mascot. Combined spray-painted stencils, ripped paper textures, and dripping paint aesthetics to illustrate the evolution and reclaimed gritty nature of the brand.
Results: Built engaged community where team members could showcase sales progress, access financial education, and participate in live interactive competitions. Successfully managed remote collaboration for 12+ months, ending with on-site event production.
Motion Graphics
Collaborative creative process combining hand-drawn aesthetics with motion design
Challenge: Create an engaging animated intro for a friend's podcast that establishes brand personality and captivates viewers within the first 10 seconds, while maintaining the authentic, hand-drawn aesthetic that reflects my artistic background.
Creative Process: This was a deeply collaborative project where I helped write and record the beat, directed voice recording sessions, and maintained the gritty, hand-drawn aesthetic I've cultivated since growing up as an artist. The animation combines typography, motion graphics, and organic textures to create something that feels both professional and authentically crafted.
Technical Execution: Designed and animated a dynamic sequence with smooth transitions, engaging visual rhythm, and clear messaging that enhances the audio brand experience while keeping true to the raw, artistic sensibility.
Collaborative Podcast Intro — 10-second animation combining hand-drawn aesthetics, collaborative beat creation, and voice direction
Animation Details — Detailed motion graphics showcasing animation techniques and smooth transition design
Content Creation
Commercial photography and strategic content planning
